Tools for Promoting Greek properties worldwide

• Fractional

Fractional ownership is the fastest-growing market in real estate and tourism industries. The main feature and advantage of fractional freehold method as a sales instrument is the reduced starting price when buying a house accompanied by a significant increase in the Developer’s profitability.

Depending upon the development scheme set up / structure, a Fractional Freehold ‘wrapper’ to a hotel room purchase can be used to take advantage of:

a. Using of a hotel as an asset class to assist financing a whole development.

b. Find customers for this asset class from twice as many routes to market as usual.

c. Provide new customers a solution where they can get 40% off the purchase price without the discount changing the income to the hotel developer.

d. Increase traffic to the hotel by making the new owners a new marketing tool.

• Rental

Guaranteed rentals are becoming increasingly popular with property purchasers. Such schemes are certainly attractive to developers as they can significantly help to get investors into a development early. There’s certainly no doubt that they reassure investors who may be taking their first step into a new area of investment. SMARTER Property Marketing in association with RGM provides the Developer the means to make his product even more attractive in today’s demanding economic environment.

• Off plan

Off plan sales have become, in several key buyer markets - particularly the UK and Ireland – the way in which the majority of overseas properties have been purchased over the recent boom sales period of the last 10 years or so.

The success of this sales method stems from the Buyer’s capital appreciation, his ability to make staged payments as well as to specify fittings, fixtures and finishings to his taste within a good range of options offered. For the Developer on the other hand it provides project financing and much-anticipated sales even before the beginning of construction.

SMARTER Property Marketing and RGM are the field experts and guarantee the professional design and implementation of a successful off plan package to promote through our international sales network of 28000+ agents.